Privacy Policy

Last updated: November 21st, 2023

At, we are dedicated to safeguarding your personal information with utmost care and in compliance with the General Data Protection Regulation (GDPR). Our Privacy Policy delineates the types of personal data we may gather about you, your rights concerning privacy, and how you can exercise them. It also highlights the precautions we have in place to ensure your privacy is maintained and confirms our commitment to not engaging in certain activities. Should you have any inquiries or concerns regarding the handling of your personal data, we encourage you to reach out to us via the contact information available at the end of this Policy.

What does do? is an online travel guide, based in Switzerland. For more information about 10hotels, please click here. We are not a travel agency and we don't handle bookings or sales.

What personal data does 10hotels collect and why?

The personal data that we may collect about you broadly falls into the following categories:

1. Personal data that you provide voluntarily

Certain parts of our website may ask you to provide personal data voluntarily: for example, we may ask you to provide your contact details in order to subscribe to our newsletter, and/or to submit enquiries to us. The personal data that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide it.

2. Personal data that we collect automatically

During your interaction with our website, our systems may automatically record certain details from your device. In several jurisdictions, such as the European Economic Area, these details are regarded as personal data under the relevant data protection statutes. The type of information gathered may encompass your IP address, the category and unique identifiers of your device, your browser type, broad location data (like the country or city you are in), along with other technical details, for instance, those needed for preventing fraud. We also keep track of how your device navigates our site, which can include the pages you view and the links you engage with. This data collection assists us in gaining insights into our website's audience, their origins, and their interests regarding our content. We utilize this information for our internal analysis to enhance our website's performance and tailor it to our visitors' preferences.

3. Cookies

Our website employs cookies for various purposes, such as enhancing your browsing experience, refining our overall services, and presenting you with advertisements and promotions that are tailored to your interests. Cookies are diminutive data files that your web browser places on your device, enabling us to retain your account details and simplify functionalities to streamline your site navigation and reservation process. If you prefer to disable cookies, you can find instructions on how to do so in the help section of your browser.

Law enforcement

Under certain circumstances, the Company may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements may disclose your Personal Data in the good faith belief that such action is necessary to:
- Comply with a legal obligation
- Protect and defend the rights or property of the Company
- Prevent or investigate possible wrongdoing in connection with the Service
- Protect the personal safety of Users of the Service or the public
- Protect against legal liability
- Security of your Personal Data

The security of your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect your Personal Data, We cannot guarantee its absolute security.

Links to Other Websites

Our website contains links to other websites that are not operated by Us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services. is not responsible for the security practices of such websites.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. you are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact us

If you have any questions about this Privacy Policy, you can contact us here.